Competitor Analysis & Benchmarking

Success in isolation is rare. So knowing how you fare against your competition can provide invaluable insight.

Online retailing offers you the perfect mechanism for researching and interacting with your competitors; mystery shopping has never been so simple.

Summit can deliver both qualitative and quantitative research, guided by more than a decade’s experience in online retail. Our insight team will analyse the research results, report back to you, and help you minimise your competitor’s advantages. We provide:

• Website benchmarking
• Marketing benchmarking
• Proposition benchmarking

Using a variety of proven tools and techniques, we can bring you detailed insight into the effectiveness of your website. We address your concerns, including:

• How easily can a target customer use your website?
• How does your website compare to the competition?
• Where are your site's bottlenecks?
• What needs improving?
• Does your website load quickly enough? Are you losing customers because it’s too slow?

Our marketing benchmarking services provide insight into how effectively your website delivers customers. We look at issues such as:

• Is your SEO optimised for the key search terms within your retail sector?
• Does your paid search deliver paying customers or browsers?