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Welcome to Summit Insights, where we share a selection of articles written by our digital thought leaders in online strategymarketing and technology.

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24 May 2012
No one can argue that paid search is still one of the most important digital channels in the marketing mix. Dependent on the maturity of other...
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24 May 2012
By using these ‘discovery skills’, as we now do at Summit, we believe that companies can become more innovative throughout the...
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8 May 2012
In the 70’s Dutch football side Ajax invented a new way of playing football which became known as “Total Football”, abandoning traditional...
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23 April 2012
Do you want to join the thousands of companies that fail at ecommerce projects each year? Would you like to see all your hard work and money go...
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26 March 2012
Online marketing has come of age. Now it needs to tie the knot with offline sales, says Hedley Aylott. I’m no great football fan but, at Old...
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