Welcome to Summit Insights, where we share a selection of articles written by our digital thought leaders in online strategy, marketing and technology.
Insights
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24 May 2012
No one can argue that paid search is still one of the most important digital channels in the marketing mix. Dependent on the maturity of other...
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24 May 2012
By using these ‘discovery skills’, as we now do at Summit, we believe that companies can become more innovative throughout the...
8 May 2012
In the 70’s Dutch football side Ajax invented a new way of playing football which became known as “Total Football”, abandoning traditional...
23 April 2012
Do you want to join the thousands of companies that fail at ecommerce projects each year? Would you like to see all your hard work and money go...
26 March 2012
Online marketing has come of age. Now it needs to tie the knot with offline sales, says Hedley Aylott.
I’m no great football fan but, at Old...
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