Hallmark case study

Client: Hallmark

Services: SEO, PPC, Affiliate Marketing, Display/Media, Insight, Website Conversion
Products: PPC Portfolio Manager, summitFEED

Overview: Following a thorough audit of existing natural search ranking, Summit's SEO team helped Hallmark significantly increase its overall traffic.

Their challenge

In an increasingly competitive space, Hallmark Cards needed to improve its search engine rankings for keywords relating to their wide range of seasonal and special occasion gift cards.

Our solution

Our 64-point site audit identified considerable factors preventing Hallmark from maximising its potential in natural search. We provided advice that enabled Hallmark to make significant on page changes to significantly improve rankings.

The results

Our consultative approach to on page SEO enabled a significant improvement in search engine rankings, traffic and sales performance for both the card.hallmark.co.uk and the hallmark.co.uk sites.

Summit’s consultative approach to our on page SEO strategy has enabled a significant improvement in search engine rankings and overall traffic.

Anna Canning, Online Marketing Manager at Hallmark