Client: Comet (www.kitchenscience.co.uk)
Overview: Summit provided Kitchen Science with a fully managed ecommerce platform that gives them complete in-house control of their merchandising, sales order management and online marketing campaigns.
How to promote Comet’s ever-changing portfolio of products and prices through PPC campaigns to drive the most effective coverage and best conversion.
To use a direct product feed from Comet to generate up-to-the-minute PPC adverts based on stock, price, availability, margin and customer reviews.
Summit’s innovative solution generated a massive increase in weekly sales for Comet through improved PPC coverage and relevancy, increased click through rate and a reduction in budget wastage.