Performance Marketing

The resurgence of social for the social good of retail

Covid-19 has brought very uncertain times within the world, with the retail sector being one of them. Many retailers competing…

Performance Marketing

Disruptive planning: breaking the mould for marketers

You’re in a bind. The deadline for the final marketing plan is looming and the only help you’re getting from…

Performance Marketing

The Best Valentine’s Day Online Marketing Activity 2020

At the beginning of February 2020, Yahoo Finance predicted that in the US Valentine’s Day spending was going to break…

Performance Marketing

Customers and Brands on Valentine’s Day: Too Little, Too Late?

In 2019, queries in the UK for “Valentines” reached an all-time high, up 7.5% on the previous year. Valentine’s Day…

Performance Marketing

Google Store Visits

The offline value of online marketing   Understanding the customer journey to purchase A customer has no boundaries when looking…

Performance Marketing

Reporting on peak performance: how to visualise your data

For most retailers and particularly those who trade online, November, December and January are key months in the retail calendar….

Performance Marketing

The pros and cons of accepting crypto payments for retail transactions

The rise of cryptocurrencies like Bitcoin continues apace, with new players entering the game seemingly every week. While the future of…