Carpetright & Summit win 2010 Retail Systems award

Posted: Thursday 28th October 2010 in Events and Awards, News.

28 October, 2010 – Grovesnor Hotel, London

Summit was awarded Retail Website of the Year for 2010 following the successful implementation of the transactional website www.carpetright.co.uk.

The judges recognised that the site provides customers with a truly multichannel offer which allows them to order samples, request home appointments, make enquiries and buy online.

A significant achievement on top of the transactional site is the ability to trace a customer’s journey all the way from a keyword entered through a search engine to a subsequent purchase in store.

This unique ability allows Carpetright to fully attribute offline to online marketing activity.

The new website has had a significant impact on Carpetright’s business. Ian Woosey, Group IT Director at Carpetright, said:”Within just six months of launch the website has become our most important marketing tool which is a phenomenal achievement.”

read our Carpetright case study »


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