Blogs by Will Garbutt

Will Garbutt

Will joined Summit in 2010 as a Conversion specialist. Will holds a masters degree in eBusiness from Lancaster University and is inspired by problem solving & seeing his ideas come to life on client websites.

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13 November 2012
Summit are one of less than 250 Google Analytics Certified Partners (GACP) worldwide, and once a year all of them are invited to Mountain View,...
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4 October 2012
You know you need to redesign your website to make it better for your customers. But how do you find out exactly what design and site functions...
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16 August 2012
As of this month, Google’s multivariate test (MVT tool) – Website Optimizer tool, is no longer available. Google have taken the logical step...
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8 May 2012
I recently attended the Nielsen Norman Group’s Usability Week conference in Edinburgh. During my stay in Scotland’s capital I had to...
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16 March 2012
How do you use and manage product feeds within your business? It’s a question all retailers need to ask themselves if they’re going to get...
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