Blogs by Tony Patterson
24 August 2012
I was sitting gazing at my new purchase with a slightly unsettling level of dissatisfaction, especially considering the amount of money (and,...
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29 October 2011
But this does not necessarily mean they are carrying out cross-channel marketing.
Cross-channel means exactly that, it means the co-ordination...
28 September 2011
It’s been the year of the mobile for some time now, but Christmas has never arrived. Despite being associated with some remarkable...
6 July 2011
Knowledge is power. And immediate access to accurate, reliable and trusted information can often mean the difference between success and...
26 June 2011
In a perfect world, every online retailer would understand the influence of their online marketing spend on sales. And so be able to plan and...







