Blogs by Tony Patterson

Tony Patterson

Tony is Summit's Chief Operations Officer and oversees the online marketing channel within Summit including client services, channel delivery, product development and new business.Tony has a wealth of experience consulting retailers and blogs about digital process and strategy.

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24 August 2012
I was sitting gazing at my new purchase with a slightly unsettling level of dissatisfaction, especially considering the amount of money (and,...
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29 October 2011
But this does not necessarily mean they are carrying out cross-channel marketing. Cross-channel means exactly that, it means the co-ordination...
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28 September 2011
It’s been the year of the mobile for some time now, but Christmas has never arrived. Despite being associated with some remarkable...
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6 July 2011
Knowledge is power. And immediate access to accurate, reliable and trusted information can often mean the difference between success and...
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26 June 2011
In a perfect world, every online retailer would understand the influence of their online marketing spend on sales. And so be able to plan and...
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