"...it means you’ll want to compare those channels and that makes it more likely that you will insist on consistent tracking and reporting..."
Blogs by Tony Patterson
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28 September 2011
"...calls for the synthesis of marketing expertise in both current and new channels with a deep understanding of underpinning technology..."
6 July 2011
"...facts in isolation however, are just the first part of the story. It’s the decisions made based on those facts that make their collection worthwhile..."
26 June 2011
"...ensuring all channels are fairly-credited not only makes sure they are correctly-rewarded but also helps retailers understand the true costs of doing business online..."
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