Blogs by Jon Taylor

Jon Taylor

Head of technology services, Jon is responsible for Summit’s market-leading digital services, ensuring they remain relevant and reflect the needs of our retail clients.

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15 October 2011

"...stripping the project back to its basics – without content – is often seen as an easy way to remove discussion points. But, too often, that’s also a great way of building-up problems that will cause delays further along the line..."

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28 September 2011

"...e-commerce is on a much higher footing, making it much more strategically-important and subject to far greater attention than ever before. Every click, conversion and sale is watched with increasing scrutiny..."

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27 September 2011

"...Undoubtedly, eBay is still a place to get a good deal but its emergence as a mainstream global marketplace shows the huge power of it’s community and the capability of the auction model to extend a retailer’s offer..."

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27 September 2011

"...as emerging sales channels drive new growth and attract new customers multichannel retail is no longer as simple as just selling in a different place and being a multichannel retailer is about much, much more than just selling. It is fundamentally changing..."

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15 May 2011

"...knowing how you compare in a competitive market is an invaluable insight. It can help identify quick wins. as well as help to shape your long-term strategy..."

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