Blogs by Dave Trolle

Dave has key channel and sector responsibilities including SEO, Insight and Marketing Technology to ensure Summit's propositions are market leading and driving innovation. Dave also ensures all technology developed and utilised by Summit is cutting edge and adds value both to staff and clients.

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26 March 2013

Google Enhanced Campaigns | 3 Top Tips»

When Google enhanced campaigns were announced at the start of February, I gave my initial view on the impact of this new release into AdWords....

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Dave Trolle

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8 February 2013

Google announces Enhanced Campaigns for AdWords»

Earlier this week Google announced enhancements to AdWords as a “first step to help you more simply and smartly manage your advertising...

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Dave Trolle

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17 January 2013

What Facebook Graph Search means for retailers»

Facebook steps into search On 15 January 2013, Facebook co-founder Mark...

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Dave Trolle

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18 December 2012

The Changing Face of Google and How It Affects You»

Google has made significant changes to the way it works over the past 12 months, particularly its advertising platform. I want to take a look at...

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Dave Trolle

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11 October 2012

A tag management system makes it faster and easier to implement different types of tracking on your website.»

A container tag is a tag management system that allows you to control and serve many marketing tags from one external application. A container...

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Dave Trolle

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Meet our digital thought leaders. We share our learnings and opinion on all matters relating to online strategy, marketing and technology and welcome your feedback.

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