Blogs by Darren Moss

Darren Moss

A client director at Summit, Darren is also our head of PPC. A graduate in Marketing & Business, Darren has responsibility for ensuring Summit’s paid search strategies are continuously evolving ahead of the competition.

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8 May 2012

Many great ideas end up on to-do lists month after month. If made the CEO, I would instantly hire a ‘dream catcher’.

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27 September 2011

"...the one thing to remember throughout is that a mobile phone is not a PC: no matter how much the device manufacturers would like customers to believe..."

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22 September 2011

"...many clients drive a large amount of revenue via Google Shopping and if the search giant were to move to a featured products option, then a healthy bidding war could quickly erupt amongst retailers..."

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20 September 2011

"...managing your bids by simply shifting based on a simple ROI model is better than nothing. But not the most-efficient way of getting the most out of your keywords..."

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