Blogs by Charles Talbot

Charles Talbot

At Yahoo! Search Marketing, Charles became head of category management, driving UK revenues across the retail, finance, IT, telecoms, recruitment and travel categories. A client director with Summit, Charles has expertise in social media, email and performance display.

View Charles's Management Team profile»

Show posts by:
30 September 2011

"...what’s more exciting is the emergence of a new set of marketing applications for the data, which go way beyond competitive positioning...."

Read the full post »
29 September 2011

"...every story you read on The Guardian’s web site, every song you listen to on Spotify and everything you buy on Amazon can be added to your Facebook news feed..."

Read the full post »
7 April 2011

"...timing and tone of an abandonment campaign email is key to saving a basket and (hopefully) generating potential future purchases. You just need to figure out the right fit for your customers..."

Read the full post »
14 February 2011

"...if a shopper looked at a particular brand of mobile phone, as they move around online they will be presented with relevant product offers featuring that particular brand and/or other similar models in a highly visible but non-obtrusive manner..."

Read the full post »
Show posts by:
Skip to main content