Blogs by Ben Latham
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4 September 2012
During the recession we have seen a higher percentage of marketing budget driven online. The reasons behind this are well known: it’s easier...
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17 May 2012
“Our Children should be in the boardroom of retailers today” was a statement made by Andy McWilliams, head of multi-channel...
12 December 2011
Newly approved EU legislation bans the use of “pre-ticked” boxes on shopping websites. Under the new rules, online retailers must now...
26 November 2011
“There are 448 products matching your search.”
All I was doing was looking for a laptop on the e-commerce site of a well-known...
23 September 2011
Many retailers would be pleased with a conversion rate of 5 per cent and ecstatic with ten. However, that means 90-95 per cent of consumers...
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