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Welcome to the Summit Blog, where we share opinion from our thought leaders and welcome your comments on topical matters relating to online strategy, marketing and technology.

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14 February 2011

"...if a shopper looked at a particular brand of mobile phone, as they move around online they will be presented with relevant product offers featuring that particular brand and/or other similar models in a highly visible but non-obtrusive manner..."

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25 March 2011

"...brand advocacy, identifying influencers and turning advocates into brand ambassadors or affiliates..."

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4 April 2011

"...we believe the future of mobile will more-closely follow the model of game consoles, with no clear market leader and each of the main competitors holding strong..."

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6 April 2011

"...a new dawn of interesting, interactive and user-friendly web sites can begin to be ushered in. Web sites will be slicker – both in terms of design and usability – they will load more swiftly and they will be quicker to develop..."

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7 April 2011

"...timing and tone of an abandonment campaign email is key to saving a basket and (hopefully) generating potential future purchases. You just need to figure out the right fit for your customers..."

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