SEO - Search Engine Optimisation
By using our SEO optimisation and positioning services, we will Increase youronline exposure to the 75% of surfers regularly using search engines to find
information on the Internet.
Online marketing health check
The strategy used to improve your search engine visibility will be determined
by a pre-campaign online marketing health check. This will combine an
examination of site optimisation and design features with current search engine
footprint and highlight weak areas that require attention.
Site optimisation & submissions
Before submitting your site to the main UK search engines, we will identify
keywords used by your target market, reformatting the meta tags for the site
(title / description / keywords) and making recommendations for developing the
site in order to develop visibility for your company name / brand and key
product areas.
Additional Content Marketing Pages
Where required, we will build content rich marketing pages which will be
optimised and submitted as above. By appearing in search engines results,
the marketing pages will provide in-depth search engine visibility on a wider
range of keywords selected to reach your target user. Visitors using targeted
keywords will find the marketing pages and click through to the site.
'Themed' Product microsites
Each externally hosted microsite is built with the sole intention of driving
traffic to your site, with content focussing on an agreed product theme. We
use product related keyword rich URL's using generic .com or .net domains,
identify key phrases that surfers are using in search engines to find your
products and build search engine friendly pages around that theme. This
microsite will be extensively marketed and the pages designed around
driving traffic through to your site. The style / design will be similar to the
your website and have content which will attract surfers and feature
prominent 'calls to action'.
