Email Marketing
Summit can provide you with custom-built highly interactive, personalised,
multi-channel email marketing campaigns at a low cost.
We can manage the process from developing the creative through sending
and tracking the campaign to producing a comprehensive report.
Alternatively, we can produce emails and SMS that will slot easily onto
existing marketing campaigns both on and off line.
Summit's team will work with you to provide seamless integration of email or
SMS marketing data with website or other corporate databases. We can
advise on the optimum level of integration to suit your needs, from simple
data links to using XML or other protocols to share customer data, or to
dynamically build emails from product databases.
Where required, we will build content rich marketing pages which will be
optimised and submitted as above. By appearing in search engines results,
the marketing pages will provide in-depth search engine visibility on a wider
range of keywords selected to reach your target user. Visitors using targeted
keywords will find the marketing pages and clickthrough to the site.
We have a complete interactive email solution that can readily accommodate
both regular newsletters and complex direct marketing campaigns. From our
secure email server, targeted sequential email campaigns can be deployed to
promote your on-line activities and increase the Internet exposure of your
website.
Information eFlyer
Our eFlyer is a dedicated interactive HTML email that can be sent as a follow
up to sales activity and drive prospects to the website showcase. The email
includes an online control panel that can be used to send individual emails
This is an ideal solution for driving your new contacts to the website show
case whilst making / continuing the impetus of initial contact.
6 stages to making the right impression with your bespoke eFlyer
solution
- 1. We will build an HTML email based on you site design with various content
sections depending on the anticipated scenarios the eFlyer will be used for.
- 2. Use the control panel to add details of your target and personalise
information you would like sent.
- 3. Those details are added to the database and available for future use.
- 4. The control panel dispatches the personalised email with content selected
tailored to your targets requirements.
- 5. The eFlyer email arrives in targets inbox and encourages clickthrough to
the website showcase.
- 6. All opening / clickthrough information is recorded and available for
inclusion in next website activity report.
